In today’s world, everything is available online that you can easily get at your doorstep with just a few clicks away. Online shopping has become an omnichannel for the buyers and the sellers and has become the new shopping trend in the last 1-2years instate of Physical Retailers.
These online platforms have been preferred more in the current COVID-19 pandemic going all around the world. Following the rule of social distancing and avoiding crowding, online shopping has paved the way for online retailers to carry on with their business. The new era of retail is being focussed on making contactless or least contact with the customers.
Consumers keep shifting their shopping modes from getting their packages packed in cartons at their door or going out shopping in the store to get their desired products. Consumers interact with their favorite brands based on their time feasibility and comfort through different touchpoints, whether online or in-person, at the brand shop.
This shifting customers or the multichannel shoppers are a worry for the physical retailers. The only key to creating seamless customers for your brand is to provide them with the best of your services, giving them a great experience of shopping with you. As a retailer, if you can manage to provide your customers with a great customer experience, then you may expect loyal customers who will always approach you for their shopping needs.
How can physical retailers attract today’s multichannel shoppers?
Physical retailers may have been overshadowed by e-commerce shopping in the previous year. But people still prefer physical stores over online shopping platforms. And these people have managed to maintain a balance between online and offline retail.
Here are a few methods that Physical Retailers can adopt to attract multichannel shoppers.
Shoppers tend to buy products that they see in person
This is one of the most important methods for physical retailers that they can use to attract multichannel shoppers. Though online shopping shows you the pictures of the products you wish to buy and its description, customers prefer to shop in person. The variety and quality can be physically examined, which is impossible in the case of online shopping.
Keep other eyes
catching products and items at your store- Customers visiting your shop to buy any product may desire to buy extra or other products that catch their eyes. The BOPIS system (wherein you click and select the product you wish to buy and personally visit a shop to collect the product) enables buyers to get plenty of other benefits offered by the retailers that will automatically increase the shoppers at your door. Customers using the click and collect mode of shopping tend to buy additional items when visiting the shop personally.
Reduced chances of returning the bought products
The products bought from physical retailers or physical shops are less likely to be returned than those bought online. Buying products from physical retailers, customers can check on the quality of the products, look at the exact size and measurement, and check for any defects. However, this is not possible in the case of online shopping. Hence, there are more chances of returning the products bought online.
Customer service
Customer service in the shopping world with one-to-one personal customer attention is what the shoppers look for. It is an important part of the retail business. Shoppers acknowledge the services they receive on visiting the stores physically and are likely to spend more on receiving high-quality customer service from the physical retailers.
Physical stores and the supply chain
Physical retailers can use their physical shops as a part of the global supply chain. Retailers can utilize their savings by using their physical stores or warehouses and other fulfillment centers to strengthen the global supply chain. Doing so will indirectly help the retailers reduce the cost of the inventory and also help in expanding the reach of your physical retailer shop to larger areas. Thus enabling the retailers to progress faster and attract multichannel shoppers.
Physical retailers can give excellent brand experience
You as a physical retailer should be confident enough as your brand value is what the customers look for. Excellent brand experience can be used to engage customers in your physical shop. With the interior of your showroom and your service, you can culture a lasting impression on your customers.
Conclusion
In today’s world, where everything is available online at a few clicks away, it is difficult for physical retailers to maintain themselves out there in the market. Though difficult but not impossible.
Follow the methods given to attract multichannel shoppers at your physical retailer shop. The shifting customers or the multichannel shoppers will no longer be a worry for the physical retailers.
