Are you looking for ways to improve the results from your ads without investing a lot of amount in it? Are you looking for specific strategies that can be implemented for cost-effective social advertisements?
This article would find various cost-effective strategies that can convert on multiple social media platforms such as Facebook or youtube.
Story Telling Must Be A Priority For Marketers
Before moving on to the various cost-effective strategies, let’s look at how storytelling can be compelling for social media marketing. Storytelling helps marketers in developing a good connection with the audience. Communicating a brand to an audience with a story can help elevate the meaning of a particular brand and also helps in better crystallization of how it fits customers’ needs.
Storytelling doesn’t end up just with organic marketing. As mentioned by Forbes, It is also a powerful tool that can boost your paid advertising efforts. It helps create an emotional connection with the audience, and paid ads can convert at a very high rate, leading to an increase in your overall revenue.
Storytelling can also be an effective tactical tool that can make the customers engage in the fragmented media world. It is not just a creative advertising approach; instead, it helps to provide the customers a different entry to the brand.
Cost-Effective Strategies For Higher Conversion of The Adds
Now we will look at some cost-effective strategies for higher conversion ads without relying on offsite tracking.
Targeting People With Upcoming Birthday
Facebook ad manager helps filter the target audience according to their various life events such as the birthday of the viewer, etc. It refers to narrowing down the audience and then selecting a target option that would help you reach out to only those who have their birthdays in a week or two.
For example, if you have an e-commerce store, you can directly run ads with direct reference to someone’s birthday. There can be specific discount offers for the person having a birthday in a week or two.
It is not only meant for e-commerce companies. Various other service providers, marketers, consultants, etc., can also make significant profit with such innovative ad campaigns.
Targeting People With Upcoming Anniversary
It is similar to the birthday campaign for running ads on Facebook targeting only those who have their anniversary in a week or two. As mentioned by the wordstream, The anniversary campaign manager on Facebook helps to go out a bit further, and instead of weeks, it helps in running such a campaign before a month.
For example, suppose an audience has an anniversary to come up very soon. In that case, the companies can run particular discount ads to attract them more to purchase a specific product or service. Also, there can be special discount codes available on the anniversary day or the previous day of the anniversary.
Targeting People Visiting Your Area
The business or the service providers already know an option filter available in the Facebook ad manager. However, very few out of them are using it to target the people visiting that area or location.
As the world starts opening up after lockdown due to the covid-19 pandemic, the businesses can easily use this strategy to target the people visiting that area and make them a new audience for the social media ads. It is unnecessary to restrict it to only the people traveling on vacation, but it may also be for those traveling for their work or education.
For example, the ad may be “New to the town? check out the amazing cuisine in the city”.
There is a thing to keep in mind that the location filter works only for those people who have their location service enabled on their phones. And many such people keep their location service open, and they can be targeted easily.
Inviting The Audience To Ask For A Question
As suggested by the Social media examiner, There is a good amount of chance there are piles of advice that is saved somewhere in the spreadsheet or brain which is used in the form of a content bank, and that is because you always provide some information or advice to your audience. Stil there are several such people who keep on asking the same question again and again.
So the business can use it to develop a strategy to transform their social media ad to high converting messenger ad. The admins of the Facebook page can easily handle the messages, and the chatbots can be very helpful in such.
Because of the personal feeling behind such advertisements, the conversion rate is much higher than any other social media advertisement. The conversion rate can be much higher if you send a graphic with a link to it.
