There is always pressure on E-Commerce companies to plan and prepare themselves to achieve record-breaking sales in the upcoming holiday season. To make the most out of the holiday season, you need to create a strategic road map. It is essential to soften the much anticipated January slump.
November
November is a month when customers are focused on getting a sale. It happens basically on the popular holidays of the month, such as black Friday and Cyber Monday. According to a survey, it was found out that the shoppers had spent an amount of $8.26 Billion in the previous year. The sale was particularly concentrated on the holidays and the hot shopping period. The companies can generate maximum revenue from giving the customers what they need.
- Matching The Sale With Customer Demography– Fresh sales mainly influence young age buyers. But this eagerness gets decreased with the growth of their age. Offering a discount of a percentage of the amount can prove to be an excellent promo for an increase in the sale.
- Optimization With Personalization– Personalized promotion can be a significant boost to increase sales. For example, personalized emails or messages, especially in the holiday season, can be a great option to improve the customer base. It makes the customers stay connected and informed about various companies’ new offers and discounts.
- Taking Advantage of Popups– For every E-commerce company, it is advisable to take the emails ids of the visitors on their website. It can prove to be a good step ahead for any company for building a new customer base. It can also be a helpful weapon in the off-season to increase customers.
December & January
December and January are a month full of festivities. By December, customers are generally ready to purchase certain products. There are Christmas holidays in December which are always marked with great sales offers and discounts all around. In this period, a business must make the most out of it. Following are some of the ways to make the holiday season sale a boost.:
- Highlighting Best Selling Products– It is recommended that every business show recommended products to every prospective buyer on the website when they search for any similar or related products brought by other customers in the online store. It can increase the sale of those products also.
- Having Filters and Advanced Search Facilities in The Website– It is always beneficial for the users when they get options to search for products more precisely by using filters related to price, color, brand, and size. It helps the customers in decision-making.
- Avoiding Missing any Opportunity– It refers to not leaving any opportunity, especially this month, for promoting or selling a product to the prospective customers who visit the website. Recommending customers to add specific products in their E cart while shopping online can be one of the ways to increase sales.
- Hosting a Live Social Media Sale– The growth in the popularity of social media platforms can prove to be a great advertising point for the E-commerce industry to advertise their products. According to a study, it was found that people spend 300% more time watching videos than reading an article or a blog post. Live videos attract more audiences than any other form of online promotion. Marketers have widely accepted online platforms such as Facebook and Instagram to increase customer engagement. The use of countdown timers in holiday sales can help a lot in increasing the customer base.
- Partner Up For Flash Sale– Flash sales can be a perfect option if you want to increase your sales in the holiday season. E-commerce companies were able to increase their revenues twofold when they indulged in flash sales. During the holiday season, flash sales can help a lot in increasing their sales percentage.
It is an excellent way to partner with other online stores to make flash sales rather than doing it all alone. By adopting it, you can increase your brand reach a lot. It is a great way to advertise outside your customer base or specific demography. There are various communities available on Facebook that can help you in finding new business partners.
